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Tobacco Cessation Counseling, Intensive Visit

Virginia rates for HCPCS 99407

A healthcare provider spends more than ten minutes in a focused counseling session helping a patient quit smoking or other tobacco use. The visit covers strategies for quitting, coping with cravings, and may include a discussion of medications that can help. It is a longer, more in-depth session than a brief tobacco-cessation check-in.

Rates data updated October 2026.

How much does Tobacco Cessation Counseling, Intensive Visit cost?

$26.92

Typical negotiated rate. In Virginia, October 2026.

Insurers have agreed to pay about $26.92 for this service. The price depends on where it is billed: about $26.92 from a physician practice, and about $33.11 from a hospital or other facility.

These are rates insurers have negotiated with providers, not the amount a patient is billed. What you owe depends on your plan's deductible and coinsurance. Based on rates published by 8 insurance carriers under federal price transparency rules.

Prices by location type

Billed byTypicalRange
Physician practiceA doctor's office, clinic or independent provider$26.92$23.44 to $30.90
FacilityA hospital or hospital-owned outpatient department$33.11$26.30 to $40.74

How much rates vary

Facilitymedian $33 · 10th to 90th $22 to $117Professionalmedian $27 · 10th to 90th $22 to $36
$20$100$500$2K$10Kfacility $33professional $27

Distribution of negotiated rates across all payers (price axis is log-scale). Need provider-level prices or 24+ months of history? Contact us.

Rates by insurance carrier

Insurance Carrier
Aetna
Setting
Facility
Modifier
None
Typical Low
$22.91
Median
$24.55
Typical High
$26.92
Aetna
Setting
Professional
Modifier
None
Typical Low
$22.91
Median
$25.12
Typical High
$33.88
Anthem BCBS
Setting
Professional
Modifier
None
Typical Low
$22.91
Median
$28.84
Typical High
$35.48
CareFirst
Setting
Professional
Modifier
None
Typical Low
$20.89
Median
$21.88
Typical High
$26.30
Cigna
Setting
Professional
Modifier
None
Typical Low
$20.89
Median
$23.99
Typical High
$36.31
Kaiser Permanente
Setting
Professional
Modifier
None
Typical Low
$25.70
Median
$32.36
Typical High
$41.69
Medcost
Setting
Professional
Modifier
None
Typical Low
$22.91
Median
$30.20
Typical High
$39.81
Medcost
Setting
Facility
Modifier
None
Typical Low
$24.55
Median
$34.67
Typical High
$40.74
Medcost
Setting
Professional
Modifier
None
Typical Low
$19.05
Median
$19.05
Typical High
$28.18
Sentara
Setting
Facility
Modifier
None
Typical Low
$22.39
Median
$33.88
Typical High
$144.54
Sentara
Setting
Professional
Modifier
None
Typical Low
$27.54
Median
$30.20
Typical High
$41.69
United
Setting
Facility
Modifier
None
Typical Low
$70.79
Median
$77.62
Typical High
$173.78
United
Setting
Professional
Modifier
None
Typical Low
$19.05
Median
$23.99
Typical High
$38.90

Where Virginia sits

The same service costs 3.0 times more in Alaska than in New Jersey. Every bar is a state, most expensive first. Touch or drag across it to read any state, then open that state for its carriers and full range.

Virginia· 31st of 51

$26.92

AK $64.57NJ $21.88

Median negotiated rate in each state, from every insurer that publishes one. States where no insurer publishes a rate for this service are not shown.