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Tobacco Cessation Counseling, Intensive Visit

Virginia rates for HCPCS 99407

A healthcare provider spends more than ten minutes in a focused counseling session helping a patient quit smoking or other tobacco use. The visit covers strategies for quitting, coping with cravings, and may include a discussion of medications that can help. It is a longer, more in-depth session than a brief tobacco-cessation check-in.

Rates data updated July 2026.

How much does Tobacco Cessation Counseling, Intensive Visit cost?

$27.54

Typical negotiated rate. In Virginia, July 2026.

Insurers have agreed to pay about $27.54 for this service. The price depends on where it is billed: about $26.92 from a physician practice, and about $30.90 from a hospital or other facility. The two figures are alternatives, not parts of one bill.

These are rates insurers have negotiated with providers, not the amount a patient is billed. What you owe depends on your plan's deductible and coinsurance. Based on rates published by 8 insurance carriers under federal price transparency rules.

Where it's billed changes the price

Billed byTypicalRange
Physician practiceA doctor's office, clinic or independent provider$26.92$23.44 to $35.48
FacilityA hospital or hospital-owned outpatient department$30.90$25.70 to $38.90

How much rates vary

Facilitymedian $31 · 10th to 90th $23 to $48Professionalmedian $27 · 10th to 90th $21 to $46
$1.0$10.0$100.0$1.0Kfacility $31professional $27

Distribution of negotiated rates across all payers (price axis is log-scale). Each curve is scaled to its own total: facility and professional rates are different services, shown together to compare where they cluster. Need provider-level prices or 24+ months of history? Contact us.

Rates by insurance carrier

Insurance Carrier
Aetna
Setting
Facility
Modifier
Global
Typical Low
$22.91
Median
$24.55
Typical High
$26.92
Aetna
Setting
Professional
Modifier
Global
Typical Low
$20.89
Median
$25.12
Typical High
$40.74
Aetna
Setting
Professional
Modifier
25 · Same-day visit
Typical Low
$25.12
Median
$97.72
Typical High
$104.71
Anthem BCBS
Setting
Professional
Modifier
Global
Typical Low
$24.55
Median
$33.11
Typical High
$53.70
CareFirst
Setting
Professional
Modifier
Global
Typical Low
$20.89
Median
$21.88
Typical High
$28.84
Cigna
Setting
Facility
Modifier
Global
Typical Low
$30.90
Median
$30.90
Typical High
$33.11
Cigna
Setting
Professional
Modifier
Global
Typical Low
$23.44
Median
$30.90
Typical High
$51.29
Kaiser Permanente
Setting
Professional
Modifier
Global
Typical Low
$25.12
Median
$32.36
Typical High
$47.86
Medcost
Setting
Professional
Modifier
Global
Typical Low
$22.91
Median
$30.20
Typical High
$39.81
Medcost
Setting
Facility
Modifier
Global
Typical Low
$22.39
Median
$30.90
Typical High
$48.98
Medcost
Setting
Professional
Modifier
Global
Typical Low
$19.05
Median
$26.30
Typical High
$33.11
Sentara
Setting
Facility
Modifier
Global
Typical Low
$24.55
Median
$32.36
Typical High
$47.86
Sentara
Setting
Professional
Modifier
Global
Typical Low
$26.92
Median
$33.88
Typical High
$52.48
United
Setting
Facility
Modifier
Global
Typical Low
$18.62
Median
$25.12
Typical High
$173.78
United
Setting
Professional
Modifier
Global
Typical Low
$19.95
Median
$28.84
Typical High
$48.98

Where Virginia sits

The same service costs 2.1 times more in Minnesota than in Alabama. Every bar is a state, most expensive first. Pick one to see its carriers and full range.

Virginia $27.54 · 21st of 51
MN $50.12AL $23.99

Median negotiated rate in each state, from every insurer that publishes one. States where no insurer publishes a rate for this service are not shown.