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Tobacco Cessation Counseling, Intensive Visit

Florida rates for HCPCS 99407

A healthcare provider spends more than ten minutes in a focused counseling session helping a patient quit smoking or other tobacco use. The visit covers strategies for quitting, coping with cravings, and may include a discussion of medications that can help. It is a longer, more in-depth session than a brief tobacco-cessation check-in.

Rates data updated October 2026.

How much does Tobacco Cessation Counseling, Intensive Visit cost?

$22.39

Typical negotiated rate. In Florida, October 2026.

Insurers have agreed to pay about $22.39 for this service. The price depends on where it is billed: about $22.39 from a physician practice, and about $72.44 from a hospital or other facility.

These are rates insurers have negotiated with providers, not the amount a patient is billed. What you owe depends on your plan's deductible and coinsurance. Based on rates published by 8 insurance carriers under federal price transparency rules.

Prices by location type

Billed byTypicalRange
Physician practiceA doctor's office, clinic or independent provider$22.39$20.42 to $26.92
FacilityA hospital or hospital-owned outpatient department$72.44$66.07 to $72.44

How much rates vary

Facilitymedian $72 · 10th to 90th $24 to $72Professionalmedian $22 · 10th to 90th $18 to $34
$100$1K$10Kfacility $72professional $22

Distribution of negotiated rates across all payers (price axis is log-scale). Need provider-level prices or 24+ months of history? Contact us.

Rates by insurance carrier

Insurance Carrier
Aetna
Setting
Facility
Modifier
None
Typical Low
$19.50
Median
$20.42
Typical High
$22.39
Aetna
Setting
Professional
Modifier
None
Typical Low
$20.42
Median
$21.88
Typical High
$30.90
Ambetter
Setting
Professional
Modifier
None
Typical Low
$22.39
Median
$29.51
Typical High
$31.62
AvMed
Setting
Facility
Modifier
None
Typical Low
$22.39
Median
$23.99
Typical High
$31.62
AvMed
Setting
Professional
Modifier
None
Typical Low
$22.39
Median
$25.12
Typical High
$30.90
Cigna
Setting
Facility
Modifier
None
Typical Low
$30.90
Median
$30.90
Typical High
$30.90
Cigna
Setting
Professional
Modifier
None
Typical Low
$17.78
Median
$20.42
Typical High
$33.11
Florida Blue
Setting
Facility
Modifier
None
Typical Low
$70.79
Median
$72.44
Typical High
$6,025.60
Florida Blue
Setting
Professional
Modifier
None
Typical Low
$12.02
Median
$24.55
Typical High
$31.62
Molina
Setting
Professional
Modifier
None
Typical Low
$19.05
Median
$26.92
Typical High
$67.61
United
Setting
Facility
Modifier
None
Typical Low
$43.65
Median
$46.77
Typical High
$46.77
United
Setting
Professional
Modifier
None
Typical Low
$18.20
Median
$23.44
Typical High
$42.66
Wellpoint
Setting
Professional
Modifier
None
Typical Low
$16.98
Median
$22.39
Typical High
$22.39
2 more rates with less common billing modifiers

A modifier changes what was billed, for example a reduced or repeated service. Each of these modifiers carries under 10% of the published rates for this code. Modifier combinations, and modifiers with fewer than 30 rates for a carrier, are not listed.

Insurance Carrier
Ambetter
Setting
Professional
Modifier
25 · Same-day visit
Typical Low
$25.70
Median
$29.51
Typical High
$35.48
Ambetter
Setting
Professional
Modifier
GC · Resident with teaching physician
Typical Low
$29.51
Median
$29.51
Typical High
$33.88

Where Florida sits

The same service costs 3.0 times more in Alaska than in New Jersey. Every bar is a state, most expensive first. Touch or drag across it to read any state, then open that state for its carriers and full range.

Florida· 50th of 51

$22.39

AK $64.57NJ $21.88

Median negotiated rate in each state, from every insurer that publishes one. States where no insurer publishes a rate for this service are not shown.