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Extended Preventive Counseling Visit

Virginia rates for HCPCS 99403

A clinician spends a substantial one-on-one session, roughly 45 minutes, counseling a patient on ways to reduce personal health risks, for example around diet, exercise, or other lifestyle factors, separate from a routine checkup. It is handled as its own visit rather than folded into another type of appointment. This length of session allows more in-depth discussion than a brief counseling conversation.

Rates data updated October 2026.

How much does Extended Preventive Counseling Visit cost?

$81.28

Typical negotiated rate. In Virginia, October 2026.

Insurers have agreed to pay about $81.28 for this service. The price depends on where it is billed: about $81.28 from a physician practice, and about $97.72 from a hospital or other facility.

These are rates insurers have negotiated with providers, not the amount a patient is billed. What you owe depends on your plan's deductible and coinsurance. Based on rates published by 8 insurance carriers under federal price transparency rules.

Prices by location type

Billed byTypicalRange
Physician practiceA doctor's office, clinic or independent provider$81.28$69.18 to $93.33
FacilityA hospital or hospital-owned outpatient department$97.72$79.43 to $123

How much rates vary

Facilitymedian $98 · 10th to 90th $69 to $275Professionalmedian $81 · 10th to 90th $62 to $112
$50$200$1K$5Kfacility $98professional $81

Distribution of negotiated rates across all payers (price axis is log-scale). Need provider-level prices or 24+ months of history? Contact us.

Rates by insurance carrier

Insurance Carrier
Aetna
Setting
Facility
Modifier
None
Typical Low
$67.61
Median
$69.18
Typical High
$85.11
Aetna
Setting
Professional
Modifier
None
Typical Low
$67.61
Median
$79.43
Typical High
$85.11
Anthem BCBS
Setting
Professional
Modifier
None
Typical Low
$67.61
Median
$85.11
Typical High
$104.71
CareFirst
Setting
Professional
Modifier
None
Typical Low
$56.23
Median
$60.26
Typical High
$67.61
Cigna
Setting
Professional
Modifier
None
Typical Low
$60.26
Median
$74.13
Typical High
$117.49
Kaiser Permanente
Setting
Professional
Modifier
None
Typical Low
$77.62
Median
$97.72
Typical High
$128.82
Medcost
Setting
Professional
Modifier
None
Typical Low
$93.33
Median
$114.82
Typical High
$134.90
Medcost
Setting
Facility
Modifier
None
Typical Low
$69.18
Median
$104.71
Typical High
$162.18
Medcost
Setting
Professional
Modifier
None
Typical Low
$60.26
Median
$60.26
Typical High
$109.65
Sentara
Setting
Facility
Modifier
None
Typical Low
$70.79
Median
$100.00
Typical High
$446.68
Sentara
Setting
Professional
Modifier
None
Typical Low
$89.13
Median
$107.15
Typical High
$131.83
United
Setting
Professional
Modifier
None
Typical Low
$60.26
Median
$75.86
Typical High
$125.89
3 more rates with less common billing modifiers

A modifier changes what was billed, for example a reduced or repeated service. Each of these modifiers carries under 10% of the published rates for this code. Modifier combinations, and modifiers with fewer than 30 rates for a carrier, are not listed.

Insurance Carrier
Aetna
Setting
Professional
Modifier
52 · Reduced service
Typical Low
$33.88
Median
$36.31
Typical High
$42.66
Aetna
Setting
Professional
Modifier
55 · Aftercare only
Typical Low
$10.00
Median
$10.96
Typical High
$12.88
Aetna
Setting
Professional
Modifier
56 · Pre-op care only
Typical Low
$6.76
Median
$7.24
Typical High
$8.51

Where Virginia sits

The same service costs 2.9 times more in Alaska than in Florida. Every bar is a state, most expensive first. Touch or drag across it to read any state, then open that state for its carriers and full range.

Virginia· 34th of 51

$81.28

AK $186FL $64.57

Median negotiated rate in each state, from every insurer that publishes one. States where no insurer publishes a rate for this service are not shown.